An established London provider with a psychology-led approach
Willoughby Place has been supporting vulnerable young people across London since 1997. Today, we operate three 16+ supported accommodation services, each delivering safe, high-quality environments and tailored support for young people preparing for independent adulthood.
From 1997 to today
Founded in 1997, Willoughby Place began with a clear conviction: that vulnerable young people approaching adulthood deserve more than accommodation. They deserve a stable, psychologically informed environment that prepares them for the realities of independent living.
Under the ownership and leadership of psychologist Dr Georgia Costa, the organisation has grown into a trusted partner for London local authorities, with three homes and an experienced staff team holding qualifications across social care, psychology and youth support.
Our scale today reflects more than two decades of refinement: a model built on psychological insight, structured support planning and measurable outcomes for the young people we serve.
Why we exist
"Empowering young people to build confidence, develop life skills and achieve successful transitions into independent living."
We measure ourselves not by occupancy but by outcomes: tenancy sustainment, engagement in education or employment, emotional wellbeing, and the everyday confidence to live independently.
What guides us
Dignity
Every young person is treated as an individual, with respect for their voice, identity and lived experience.
Safeguarding
Robust governance and a culture of vigilance keep our young people safe at every stage.
Aspiration
We hold high expectations and support young people to set and achieve meaningful goals.
Psychology-led
Insight informs every aspect of care, from placement planning to daily practice.
Psychology-led, outcome-focused
Every placement begins with a thorough understanding of the young person, their history, their strengths, their goals. Support plans are built around them and reviewed regularly with psychological input from Dr Costa.
Our staff are trained in trauma-informed practice, recognising that behaviour is communication and that stability is the foundation of growth. We work alongside local authorities, social workers, education providers and health services to give each young person the best chance of a successful transition.
Meet Cadbury
Cadbury is Dr Georgia's cockapoo and the unofficial Willoughby Place mascot. He visits the homes regularly, drops in on key-work sessions, and rarely misses a birthday or house party. The young people adore him, and for many, the calm, non-judgemental presence of a dog is one of the easiest ways to feel at home.
"A special mention to Cadbury the dog too. I know a number of YP really appreciate the presence of Cadbury and look forward to his visits. The special connection, care and love that animals such as Cadbury can offer is priceless."
, Independent Reviewing Officer
Upcoming visits
A rough diary of the parties and events where the young people are expecting to see Cadbury. Dates occasionally shift, but he does his best to make every one.
- Sat 25 Jul 2026
Summer BBQ & garden party
North London Home 1
- Sun 30 Aug 2026
YP birthday celebration
South East London Home
- Sat 19 Sep 2026
Back-to-college welcome tea
North London Home 2
- Fri 31 Oct 2026
Halloween pumpkin evening
All three homes
- Thu 24 Dec 2026
Christmas Eve dinner visits
All three homes
Make a referral
We accept referrals from local authorities and social services. Vacancy availability and emergency placement enquiries are responded to within one working day.